The Self-Publishing Manual by Dan Poynter:   How to write, print and sell your own book. Revised Edition.  (check this book for correct edition).  Updated to reflect recent changes on the Internet and World Wide Web. This popular guide offers solid, practical wisdom on writing, editing, printing, publishing, promoting, marketing, and distributing books. "Dan Poynter is at his best discussing . . . starting one's own publishing house."--Publishers Weekly